Sloss City Music Festival
Birmingham, AL │ September 18, 2026
Sloss City Music Festival brought Birmingham back into festival mode with a full night of EDM at the iconic Sloss Furnaces. As a main sponsor and exclusive energy drink, LICK was impossible to miss. We were powering the crowd from the main stage to the 40-foot bright orange Traveling LICK container that made a statement before guests even hit the gates. LICK brought the energy, the attitude, and a little edge to an unforgettable night.
Country In the Burg
Cedarburg, WI │ August 28-29, 2026
Country in the Burg 2026 brought two days of country music and full-send festival energy to Cedarburg, Wisconsin, with LICK powering the weekend as Main Stage Sponsor. The festival marked the debut of our 40-foot Traveling LICK container, a bright orange mobile LICK bar that became a can’t-miss destination while our team kept fans fueled with ice-cold LICK, VIP activations, backpack coolers, and exclusive merch. With major artists, packed crowds, and an unforgettable first stop for the Traveling LICK tour, LICK brought the energy and a little mischief to Country in the Burg.
